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Think your LinkedIn profile is a great way to keep in touch with business contacts?
You’ve only begun to tap into the potential of the site.
An estimated 87% of large companies are now using LinkedIn to recruit.
Increasingly, employers will also look at your LinkedIn profile to informally vet you if you’re in contention for a job/business opportunity.
You can also expect your colleagues, managers, reports, clients and stakeholders to view your profile.
So, what does your LinkedIn profile say about you?
· How do you rank in employer recruitment searches?
· Is your profile optimised for search rankings?
· Have you taken steps to increase your visibility on the network?
· Does your profile send the right message about your jobseeking status?
· Does your profile compromise your current employment situation?
· Does your profile contribute to your personal branding by maximising your visibility on search engines?
Most LinkedIn users don’t know the answers to these questions. The real answer in most cases, for most users, is no. The vast majority of LinkedIn users make very little use of what the site has to offer.
How we build your LinkedIn profile
We approach your LinkedIn profile from a couple of different perspectives:
Personal marketing: obviously a strong, well written profile reflects well on you, and is important for your personal marketing. This is equally true for those that are actively or passively jobseeking, and for those not seeking a job at all.
Even if you are not jobseeking, you can expect your profile to be viewed by people you need to have a good impression of you. These include your manager and your team, and your current and prospective clients.
Search rank optimisation: if you’re actively or passively jobseeking, you need to make sure you rank well under employer searches for search terms that you want to be found under.
When we’re optimising your profile, we clarify which general search terms you want to be found under.
From these, we build keyword rich content that not only presents you as someone your viewers would want to work with, but also gets you in front of more viewers and decision makers.
We take care of both drafting and publication of your LinkedIn profile
Further to drafting our clients’ profile content, we also publish this content online once drafted (with our clients’ approval).
When we publish LinkedIn profiles for our clients, we adjust profile settings and clients’ public profile URL, in addition to uploading profile content.
These measures are important for personal branding and publicly available information as to your current jobseeking status.
What does your LinkedIn profile say about you? Ask the experts here.
Our services include:
To speak with one of our professional resume writers or selection criteria writers, contact us here.